Food for Thought- The Ikea Effect

Recently, I came across a podcast called Hidden Brain on NPR. It's become one of my favorites focusing on a broad range of topics from our fascination with social media to gun control. Earlier this week, I listened to an episode on the Ikea effect- which refers to how our perception of ideas/physical objects change when we create them ourselves. As an entrepreneur I've experienced this, becoming attached to my ideas and not taking the most objective approach to evaluating them.

Have you experienced the Ikea effect? Send us an email and share your story.

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