Where the regular mind sees problems, the creative one sees an opportunity, and takes on the challenge. From the concept to the final product/service, questions will be asked.
How can we make this better? How can we implement our customer’s feedback? What’s next?
Years after the advent of mobile phones, we were still standing by the side of the road to flag down taxis. All that changed on a snowy Paris evening in 2008, when Travis Kalanick and Garrett Camp, had problems hailing a cab. They came up with a simple idea—tap a button, get a ride. With a billion connections and counting, the Uber app has continued to create possibilities for drivers, riders and cities. In Africa, the presence of Uber since 2013 in several cities across the continent including Accra, Lagos, Nairobi and Johannesburg has resulted in the creation of jobs and revenue for the company.
As Uber creates convenience in the area of transportation, Kenyan startup Ma3route has democratised it. In Kenya, unlike Paris, the problem of transportation is not only in the availability of cabs but in the constraints of poor city planning and shabby road networks. Ma3route is an SMS/Mobile/Web based app that hopes to bring sanity to roads in emerging economies through the provision of transport data and trend analysis. Users regularly update the information on the app by providing traffic stats and scenarios that help others plan their commute.
With the growing popularity of smart apps and mobile phones in Africa [coupled with cheaper, more versatile smart phone options], it is easy to forget that there are roughly 900 million people who aren't connected to the Internet, who also live in rural areas where there is no electricity. Mawingu uses high-performance low-cost wireless technology and solar power to build fast internet networks in rural areas, circumventing the lack of electricity in the villages they cater to.
Creative minds solve complex problems with simple solutions. They transcend infrastructural difficulties to create a more functional, effective world.
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