2.07.2017

Passionate Dreams: Transitioning From the Diaspora to an African Market


Starting a business in a new environment can be daunting, even when it’s a setting you were vaguely familiar with growing up. And although there are no statistics to show that companies founded by repatriates to Africa are more successful than companies founded by people who live in Africa before deciding to start their businesses, this article is particularly helpful for the former.

Tayo Oviosu, CEO of Pagatech, served as a Manager of Corporate Development, at Cisco Systems in
California. Prior to Cisco, he served as a Senior Consultant at Deloitte Consulting. Oviosu has a Bachelors of Science degree in Electrical Engineering from the University of Southern California and a Masters in Business Administration from the Graduate School of Business at Stanford. Paga, his Nigeria based company, has grown immensely and has over 5 million users.

Joycee Awojoodu, CEO of ORÍKÌ Group, was born and raised in DC and had previously worked at the United Kingdom’s Department for International Development, the Nigerian Infrastructure Advisory Facility (NIAF), and Constellation Energy in the US before starting her business in Nigeria. Four months after her first visit to Nigeria, she moved back to the country to start her business. ORÍKÌ is a luxury all-natural skincare brand based in Lagos. Less than 2 years old, Oriki is already a hotspot for the-good-life-seeking Lagosians.

So, success is within reach. If you’ve just returned to the homeland and are looking to start your own business, we have a some unique perspectives from these successful returnees that you might want to know.


Be Passionate
Starting a business may be one of the hardest things anyone will do. Studies show that only one in ten startups actually  survive past their first year for a myriad of reasons.Unarguably, passion and dedication will keep you grounded when things get rough and everything appears to be falling apart.

Awojoodu says, “The power that propels you should be your dreams and not the fear of failure or the obstacles ahead.

Tayo Oviosu thinks of himself as  “someone who is passionately going after a dream to up-change the face of Africa, one idea at a time.”

Read the concluding piece of this article to learn some more tips!
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