4.20.2015

How Can You Network Authentically?


In business, there is a perpetual emphasis placed on networking. We are constantly reminded that more often deals are made and jobs are offered over dinner and drinks versus through formal channels. But how do you build a network without being inauthentic?
One of the best pieces of advice I have been offered is that having a network does not mean knowing 100 people whom you can contact and ask for favors. Rather, your network can be any size, yes, even small, and built of people with whom you have genuine connections. How do you make those connections? Start looking for them in your everyday life.


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