Lessons Learned: Trying Our Hand at Crowdfunding

In early April, Start Smart launched a month-long Indiegogo Campaign  to raise the funds necessary to help us transition from our pilot phase to being fully operational. 
While we ultimately only raised about 20% of our target amount, we are glad to be in a better position to get things moving. The funds raised will go towards our online and offline marketing efforts, which will enable us to scale our operations both in Ghana and eventually across the rest of Africa. We believe that a stronger online presence will allow us to help build a vibrant community of entrepreneurs and spread our message globally. Furthermore, with respect to our offline efforts, we aim to engage more frequently with potential customers by introducing them to the benefits of our tools and resources, while continuously gathering feedback so that we can better serve them. 

We are extremely grateful to all of those who contributed to the campaign and are to glad to know that you believe in our mission. While we are far from being experts on crowdfunding, there were some lessons we learned that you might find helpful in your own campaign.

  • Raising more awareness about the campaign prior to its launch through social media and other platforms. This will enable you to potentially reach a larger audience pre-launch and generate a strong buzz
  • Increasing the frequency of communication about the campaign within your target audience. It may be even more helpful to identify an individual who is dedicated to managing the entire campaign

Have questions about running your own campaign? Send us an email!

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com

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