Without customers, your business unfortunately cannot be successful. There needs to be a strong and clear linkage between what you have to offer and what your customers need. The best way to gather this information is through research using existing resources (e.g., market research databases) and by gathering your own data (e.g., through customer interviews). The process of understanding your customers and overall business environment are continuous as the world we live in evolves constantly. Never assume that you know what people want, take the time to ask them!
Interested in learning more about how you can better understand your business environment? Sign-up for Start Smart’s Building a Winning Start-Up Course today!
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