6.23.2014

The Art of the Elevator Pitch



A “5-minute elevator pitch” is a quick summary of who you are, the problem you solve and what makes your solution relevant. It’s a great quick way to sell your brand and create opportunities for additional conversations.  If your audience likes what they hear in a few minutes, they’re much more likely to be receptive when you ask for more of their time. Crafting a strong pitch requires an understanding of:
·          
The Situation: What is the current challenge and how big is it?
·          
The Complication: Are there additional factors that make the identified situation worse, such as unfavorable government policies? 

The Solution: What does your business offer and how does it address the identified challenge and complications?



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