To answer the first part of the question, there is no one size fits all solution for all associations. Remaining relevant to your members though does require an understanding of:
- Who they are (i.e. what is the profile of the average member and how well does your association match this?)
- Why they initially joined your association (i.e. what were the initial incentives and do those still exist?)
- How their needs have evolved over time (i.e. people often have different needs at different stages of their lives and careers, how has your organization responded?)
- Who your competition is (i.e. if for example your association is a source of information for a particular interest group, are there other resources such as the internet where members can access information without the associated membership fees?)
Are you managing an association? How have you approached remaining relevant to your members?
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