"What's in a name? That which we call a rose by any other name would smell as sweet" (Romeo and Juliet)
Romeo and Juliet might have had it all wrong, at least when it comes to entrepreneurship. The name of your business, product or service can have a huge impact on your success and how you are perceived by your customers. At the very least, your name must communicate to customers what it is that you have to offer in a way that is memorable and impactful.
If your aim is to convey an image of luxury then the name that you choose must communicate to your market why you're worth the premium. An article that I can across on Entrepreneur.com, suggested that renaming your business or product could give you the power to charge up to 70% more!
Does the name of your business or product measure up?
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