This post will be a much shorter than the previous two, because I think each of you reading this is much better suited to answering this question than I am. As a business do you know what’s going on around you? Are you living in a bubble or do you have a true awareness of the industry and environment you’re working in? Make a list of your competition, find out how easy it is to enter or leave your particular industry and figure out how different you really are from the competition. Does your business move with the cycles of the economy ( for example, essential healthcare is not tied to whether or not there is a recession, but the purchase of decorative furniture is) and if so how well are you able to build in “shock absorbers” to cushion your business?
What are you waiting for? Start writing!
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