Creating a Strategic Mission for Your Business

One the most difficult things to do when starting your own business is creating a clear and consistent  mission. A mission helps define your business buy telling customers who you are and reminding you of what your goals are. Coming up with the "right mission" is a difficult, but important task. Here are some examples to get you thinking:

Jorma Ollila, Nokia: "Wireless connectivity"

Oprah Winfrey, Media: "Get people excited about each other"

Lee Byung-Chull, Samsung: "Lead new markets up their value chains"

Richard Branson, Virgin: "Great Service in tough markets"

What's would consider too be an ideal business mission? Please feel free to share your thoughts 

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