Measuring Growth as a Startup
What if your favorite soccer match came on the TV, and this time round, there are no goal posts? How do we separate the winner from the loser? What breathtaking goals do we celebrate? What are we doing behind our televisions at all?
Goals and achievements do not only give us something to cheer about, they tell us how far we have come and where we have to go next. From primary school pupils to developing nations, every individual and entity will grow in some way, and to better determine how to spur that growth in a positive direction, one must take the pains to measure this growth.
For start-ups as well, focusing on daily activities without taking stock can make your efforts as pointless as the players on a goalless pitch. It also makes decision making even more difficult.
Management thinker, Peter Drucker, once said, what cannot be measured, cannot be improved.