The Customer and the Startup- Making Startup Dreams Come True

So you finally started that business. Congratulations! You have breached a major hurdle, many never even get started. And now with a heart brimming with hope and a very firm idea of how the next 20 odd years will be, you are looking forward to some success, soon-ish.
Much like a Disney movie, at the beginning of a new venture, the theme song just won’t quit. Euphoria makes you say, ‘let the challenges come!’ But the problem with stories like Cinderella is they never tell you what happens afterwards. What if Prince Charming was a snorer and Cinderella had little interest in being a princess (transitioning from a chambermaid to the castle could not have been a breeze).


Top Ten Emerging African Businesses

If trends continue toward more political stability, less regulation and increased private investment, opportunities for employment and entrepreneurship in Africa will skyrocket within the next decade. Finger’s crossed!

So, what are the best opportunities for an eager, business minded, future mogul?


Street Smarts & Other Top Tips- Transitioning From the Diaspora to an African Market

In our previous piece, we introduced the idea (and snippets of success stories) of the unique path to owning and running a company when you have returned from diaspora.

In this concluding portion, we outline the other suggestions from Tayo Oviosu CEO of Pagatech and Joycee Awojoodu, CEO of ORÍKÌ Group.


Passionate Dreams: Transitioning From the Diaspora to an African Market

Starting a business in a new environment can be daunting, even when it’s a setting you were vaguely familiar with growing up. And although there are no statistics to show that companies founded by repatriates to Africa are more successful than companies founded by people who live in Africa before deciding to start their businesses, this article is particularly helpful for the former.

Tayo Oviosu, CEO of Pagatech, served as a Manager of Corporate Development, at Cisco Systems in


Happy New Year!

Happy New Year!!! We're excited to celebrate 2017 and look forward to a year of great accomplishments for our community of entrepreneurs. As always we look forward to hearing your input, so if there are particular topics that you'd like us to write about this year, let us know! Kindly send all suggestions to info@startsmartgh.com.

Blessings for the year ahead!
The Start Smart Team

Visit us on the web: www.startsmartgh.com Send us an email: info@startsmartgh.com


Bringing Together Hackers Across the Globe

Check out an interesting event happening in Accra this weekend!

The Woven Hacks Team is excited to unveil Major League Hacking: Local Hack Day at Ashesi University on Saturday, December 3 at 9am.

The purpose of the event is to empower the next generation of student entrepreneurs and technology leaders to engage with one another, and brainstorm innovative solutions to the complex challenges in their communities.

If you're interested in becoming a part of the first version of this event in Accra, and taking your ideas from prototype to product, register today! It's free to attend, and be sure to select Accra as your city when you register. You can participate either as an individual or join a team with a new or pre-existing ideas. More information is also available on the event's  Facebook, Twitter and YouTube profiles.

 Visit us on the web: www.startsmartgh.com Send us an email: info@startsmartgh.com


Why Do Startups Succeed?

 As entrepreneurs we all want our businesses to succeed- they take up our time and energy, and are usually the thing that we are most passionate about. The statistics, however, are not in our favor, and often advice on running startups focuses on the statistics around failure.

We thought we'd try something different in this post by sharing this TEDTalk from serial entrepreneur Bill Gross, on the factors that even make questionable ideas successful. Enjoy!

Visit us on the web: www.startsmartgh.com Send us an email: info@startsmartgh.com