Helping You Grow Your Business

As our motto states, Start Smart is a “start-up for start-ups” and our goal is to help entrepreneurs turn their business dreams into reality. Take a look at some of the clients that we’ve helped!
Interested in learning more about how we can help you? Send us an email or give us a call!

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


What's Your Team Culture?

Whether you’re referring to colleagues or employees, your team plays an instrumental role in the success of any business. You can help improve the quality of your team by taking the time to:

  • Train People To Do Their Jobs: Many people want to do their jobs, but they just don’t know how!
  • Be an Example: Your behavior should model the kinds of behaviors that you want to see in your work environment!
  • Criticize Constructively: Reward your teams go right and help them to troubleshoot when things go wrong

Sign up for our Building a Winning Start-Up Course to learn more about how you can build a stronger team and a better business! 

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


How Can You Network Authentically?

In business, there is a perpetual emphasis placed on networking. We are constantly reminded that more often deals are made and jobs are offered over dinner and drinks versus through formal channels. But how do you build a network without being inauthentic?
One of the best pieces of advice I have been offered is that having a network does not mean knowing 100 people whom you can contact and ask for favors. Rather, your network can be any size, yes, even small, and built of people with whom you have genuine connections. How do you make those connections? Start looking for them in your everyday life.

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


How Can Social Media Hurt Your Business?

In the internet age, social media has become an integral part of our personal and professional lives. For businesses, it’s a great way to build our network and customer base. While being actively engaged on social media can benefit your business, it is important to remember that quality is more important than quantity. Here are a few tips we’ve shared in the past:

Share how you are using social media to build your business!

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


How Can Social Media Transform Your Business?

Being online is a crucial characteristic of any successful business. It seems easy, right? Post a few entries on a blog, share a few thoughts on Twitter, or create a Facebook fan page. Yet, so many businesses fail to gain traction using these platforms, which makes them wonder, is the cost and effort really worth it?
The answer is an enthusiastic “Yes.” However, if you are not seeing the results you are hoping for, it is probable that your strategy needs improvement. Keep these things in mind:

  1. The purpose of social media is to be “social”.  Every good sale begins with a conversation. What does the consumer want? What does the consumer need? How much is the consumer willing to pay? You want your social media presence to encourage interaction with your clients. Post ideas that are relevant to them and make sure you respond to the comments they leave.
  2. Pick the right platform. Twitter, Facebook, Instagram, Foursquare, YouTube, etc. all have their functions that make them particularly strong platforms for certain types of businesses. If you are an artist, leverage Facebook and Instagram. If you are a brick and mortar store, utilize Foursquare for special promotions and sales.
  3. Don’t over commit. If you are a small business owner, you likely do not have time to create videos for YouTube, blog posts, Tweets, and Facebook content for one week, let alone one month. You want your social media presence to be an extension of your brand and you don’t want potential customers to feel like you are overextended. Thus, choose one platform to make your expertise. Once you’ve mastered generating content for that, consider adding in other social media. 
    4. Measure your progress. Like in any business commitment, you want to set goals for yourself. Measuring how your social media is doing (i.e. how many visitors? How many retweets? How many new followers?) is easy with built-in platform mechanisms and tools like Google Analytics.

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


10 Ways to Help Your Business Save Money

One of the most exciting feelings for me is walking out of the house wearing a new pair of shoes. While the world (mostly friends and family) sees the final result, there has often been an embarrassing amount of thought has gone into my new purchase. Should I buy the designer style or the off-brand? How long will this product be in fashion? Do I really need a new pair of shoes? Do I have another pair that can do the job? When making investment decisions, whether on a indulgent accessory or in a business, I analyze which characteristic of the purchase is going to make the investment pay for itself: appearance or functionality. With these two concepts in mind, we’ve come up with a few ideas to help your company meet its bottom-line.

  1. Ask for help: Bring down your marketing costs. We know you’ve had a number of satisfied customers and business people with whom you’ve worked who like you. Save on some marketing costs by spending time looking for your next clients. Ask your contacts and customers who they know who might be interested in your services. You can reach out to them. On the flip-side, ask your satisfied clients to give you a good review and mention you to their network.
  2. Buy used: There are a number of retailers who sell used and refurbished products, from computers to cameras to cash registers. This is an issue of functionality. If the product does the job, buy it used!
  3. Hire strategically: If there are periods during which you experience an upsurge in business, hire temporary employees to fill the need. Additionally, search for low-cost employees who are looking to gain experience, such as college students, to help you.
  4. Finance frugally: When starting out, a lot of business expenses are made on credit. Before committing to a certain bank, make sure you shop around. If you are not planning on paying your monthly bill in full, make sure you have a low interest fee. Negotiate.
  5. Deposit punctually: While interest on your credit works against you, interest on your bank deposits works for you. Make sure to deposit cash, checks, etc. as soon as possible in order to accrue the most interest on your bank account.
  6. Form alliances: You are likely not the only small business in your neighborhood. Forge partnerships with similar businesses in order to gain bargaining power with your suppliers.
  7. Go green: Whenever possible, cut out the use of paper in your business. The little things add up: money spent on pens, paper, highlighters, and staples is exorbitant.
  8. Time management: Do your suppliers, landlords, etc. give discounts for paying early? If not, pay your bills as late as possible. You want your money in your control earning you interest for as long as possible.
  9. Value yourself: While Econ 101 tells us that all competitors must price the same, life is not so simple. When pricing, make sure your products or services are not priced too low. People may mistake your competitive pricing for lack of experience or quality. Your prices should reflect your value.
    10. Go digital: Lease the office space that you need, rather than over purchasing. Technology allows much work to be done at home, which can save utility and leasing costs for the burgeoning business.

Visit us on the web: www.startsmartgh.com Send us an email: startsmart.info@gmail.com


Guest Post: The Power of an Idea

Displaying InnovationBulb-2x.jpgIn this generation, with computers and technology all around us, it’s hard to imagine a problem that we can’t solve. We are living in the information renaissance, where any problem is just a search query away from being solved. With so much power at our fingertips, civilization depends on innovation that originates with inventors. Inventors are not divine geniuses who grace us with their other-worldly knowledge; instead, they are the practical thinkers who see a problem and devise a solution using only the seed of an idea. Bringing their ideas to fruition has produced the most life-changing technological and medical advances in modern history.