You Shall Not Walk Alone

The saying goes, two heads are better than one, and in business, two pockets go much further than one. Going solo has its benefits but what happens on those days when nothing seems to work? When it feels like you have reached your limit and you have nothing more to give? What happens when you’ve put your last dime into the business and you have nothing to show for it? You may be able to find someone to talk to and share your problems with, but, how deeply will they understand your pain and your challenges? Since it is ‘he who wears the shoe that knows where it pinches’ your partner very often has their foot in the same pair of shoes, and thus feels the same hurt. It is often better, in business, not to walk alone.


Data Blind- Growing Businesses where Data Does Not Exist

In the world of data mining and endless research, the risk involved in starting or growing your business has been reduced considerably. With market research data giving businesses a better idea of the preferences of their target market, companies are making more comfortable choices successfully. A silicon valley firm, for instance, increased its revenues by 24% in the last quarter of 2016 as a result of their data driven strategy. Now, there are downsides to every new strategy, but the business world generally views research data as a blessing.
The question most African entrepreneurs will however ask is with the lack of data in the developing world, these stories might as well be fairytales, right?


The Customer and the Startup- Making Startup Dreams Come True

So you finally started that business. Congratulations! You have breached a major hurdle, many never even get started. And now with a heart brimming with hope and a very firm idea of how the next 20 odd years will be, you are looking forward to some success, soon-ish.
Much like a Disney movie, at the beginning of a new venture, the theme song just won’t quit. Euphoria makes you say, ‘let the challenges come!’ But the problem with stories like Cinderella is they never tell you what happens afterwards. What if Prince Charming was a snorer and Cinderella had little interest in being a princess (transitioning from a chambermaid to the castle could not have been a breeze).


Top Ten Emerging African Businesses

If trends continue toward more political stability, less regulation and increased private investment, opportunities for employment and entrepreneurship in Africa will skyrocket within the next decade. Finger’s crossed!

So, what are the best opportunities for an eager, business minded, future mogul?


Street Smarts & Other Top Tips- Transitioning From the Diaspora to an African Market

In our previous piece, we introduced the idea (and snippets of success stories) of the unique path to owning and running a company when you have returned from diaspora.

In this concluding portion, we outline the other suggestions from Tayo Oviosu CEO of Pagatech and Joycee Awojoodu, CEO of ORÍKÌ Group.


Passionate Dreams: Transitioning From the Diaspora to an African Market

Starting a business in a new environment can be daunting, even when it’s a setting you were vaguely familiar with growing up. And although there are no statistics to show that companies founded by repatriates to Africa are more successful than companies founded by people who live in Africa before deciding to start their businesses, this article is particularly helpful for the former.

Tayo Oviosu, CEO of Pagatech, served as a Manager of Corporate Development, at Cisco Systems in


Happy New Year!

Happy New Year!!! We're excited to celebrate 2017 and look forward to a year of great accomplishments for our community of entrepreneurs. As always we look forward to hearing your input, so if there are particular topics that you'd like us to write about this year, let us know! Kindly send all suggestions to info@startsmartgh.com.

Blessings for the year ahead!
The Start Smart Team

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